Anomalous Trading Ltd (Trading as Irregular Choice) ("we", "us", "our") is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, purchase from us, or otherwise interact with us. We are a company incorporated in Hong Kong and operate an international e-commerce website shipping worldwide.
Applicable Data Protection Laws
We process personal data in accordance with:
The Hong Kong Personal Data (Privacy) Ordinance (Cap. 486) (“PDPO”)
The UK General Data Protection Regulation (“UK GDPR”) and Data Protection Act 2018 (where applicable to UK customers)
The EU General Data Protection Regulation (EU) 2016/679 (“EU GDPR”) (where applicable to EU customers)
Applicable United States state privacy laws (where relevant)
Where required by law, we act as the data controller of your personal data.
Data Controller
For the purposes of applicable data protection legislation, the data controller is: Anomalous Trading Limited, Unit 1206, 12/F Peninsula Centre, 67 Mody Road, Tsim Sha Tsui, Kowloon, Hong Kong
Contact: joe@creatorsofmischief.com
Lawful Bases For Processing
Depending on your location, we process your personal data under one or more of the following lawful bases:
Performance of a contract (e.g. fulfilling your order)
Compliance with legal obligations
Your consent (e.g. marketing communications)
Legitimate interests (where permitted under GDPR)
Protection against fraud and security risks
Where we rely on legitimate interests, we carefully balance our business interests against your rights and freedoms.
Information We May Collect
We may collect and process the following categories of personal data:
Information You Provide
Name
Billing and delivery address
Email address
Telephone number
Payment details (processed securely via third-party payment providers)
Preferences and marketing consents
Correspondence with us
Transaction Data
Details of purchases and order history
Delivery information
Returns and exchanges
Technical Data
IP address
Browser type and version
Time zone setting
Device information
Website usage data
Marketing & Communication Data
Preferences in receiving marketing
Survey responses
Competition entries
We do not intentionally collect sensitive personal data unless required and lawfully permitted.
How We Use Your Information
We use your personal data to:
Process and fulfil orders
Provide customer support
Deliver products worldwide
Prevent fraud and maintain security
Improve our website and services
Manage returns and exchanges
Conduct internal record keeping
Send marketing communications (where consent has been given)
We will only contact you for marketing purposes if you have opted in, and you may withdraw consent at any time.
IP Addresses & Cookies
We collect technical data including IP address, browser type and usage data for system administration, analytics and security purposes.
We use cookies and similar technologies to:
Operate our website
Recognise returning users
Improve user experience
Analyse site traffic
Personalise content
You may control cookies through your browser settings. Where required by law (such as in the EU/UK), we obtain consent for non-essential cookies.
International Data Transfers
As a Hong Kong-based company serving customers worldwide, your personal data may be transferred to and processed in:
Hong Kong
The United Kingdom
The European Union
The United States
Other jurisdictions where our service providers operate
Where required under GDPR we implement appropriate safeguards, such as:
Standard Contractual Clauses
Adequacy decisions
Contractual data protection agreements with service providers
Data Storage & Security
We store personal data on secure servers and use reputable third-party service providers (e.g. hosting platforms, payment processors, couriers).
We implement appropriate technical and organisational measures to safeguard your personal data against:
Unauthorised access
Disclosure
Alteration
Loss or destruction
You are responsible for maintaining the confidentiality of your account credentials.
Disclosure of Personal Data
We may disclose personal data to:
Shipping and courier providers (to deliver your orders worldwide)
Payment processors
IT and website service providers
Professional advisers (legal, accounting)
Government or regulatory authorities where legally required
We may also disclose data in connection with a business sale, merger or restructuring.
We do not sell personal data.
Retention Period
We retain personal data only as long as necessary for:
Fulfilling contractual obligations
Compliance with tax and legal requirements
Resolving disputes
Preventing fraud
Retention periods vary depending on the nature of the data and applicable laws.
Your Rights
Depending on your jurisdiction, you may have the right to:
Access your personal data
Correct inaccurate data
Request deletion
Restrict processing
Object to processing
Withdraw consent
Request data portability
Lodge a complaint with a supervisory authority
For UK customers: you may complain to the UK Information Commissioner’s Office (ICO).
For EU customers: you may contact your local Data Protection Authority.
For Hong Kong customers: you may contact the Office of the Privacy Commissioner for Personal Data.
To exercise your rights, contact: joe@creatorsofmischief.com
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing personal data.
Changes to This Policy
We may update this Privacy Policy from time to time. Updated versions will be posted on our website with a revised “Last updated” date.
Contact
If you have questions about this Privacy Policy or how we handle your personal data, please contact:
Joe Sullivan
Email: joe@creatorsofmischief.com
This policy was last updated on 13th February 2026.