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Irregular Choice X Sanrio

Take a walk with Hello Kitty, take flight with Little Twin Stars - or have a nap with Gudetama!

Originally launched in August 2021 we have brought back a selection of fan favourites that you might have missed out on. This was Irregular Choice's first collaboration with Sanrio, which is the home of cute characters Hello Kitty, My Melody, Little Twin Stars and Gudetama. The collection focused on the fun of playtime and making you smile.

#IChellokittyandfriends

back for 2024!

Step out in style with these adorable Hello Kitty themed heels. Featuring her cute as a button face on the toe and her signature bow on the back these shoes are graphic and fun. Gold glitter is paired with a fun print featuring all of Hello Kitty's favourite fashions! Part of our Hello Kitty and Friends Collection, these shoes are not to be missed!

Sizes 36-46

Have a play date with Hello Kitty, in her amazing house! This bag features a fold open style front that looks like an adorable house, to reveal kawaii rooms inside! A magnetic Hello Kitty character can be moved around for some interaction and customisation! Where will Hello Kitty peek out from next?

Have a play date with Hello Kitty, in her amazing house! This bag features a fold open style front that looks like an adorable house, to reveal kawaii rooms inside! A magnetic Hello Kitty character can be moved around for some interaction and customisation! Where will Hello Kitty peek out from next?

The perfect place for all your trinkets and coins, this purse features a cuter than cute print of Hello Kitty having a fun day at the fair! Combine with other items from our Hello Kitty and Friends collection or use on its own, add this cutie to your collection today!

One for all those pastel lovers! Kiki and Lala are spreading their cute and pure loveliness all over these adorable flats! A shimmering lilac glitter base is topped with stars, clouds and kawaii characters and the chunky sole unit gives a Harajuku feel! The perfect addition to any outfit, and sure to put a smile on everyone's face!

Sizes 36 - 43

One for all those pastel lovers! Kiki and Lala are spreading their cute and pure loveliness all over these adorable flats! A shimmering lilac glitter base is topped with stars, clouds and kawaii characters and the chunky sole unit gives a Harajuku feel! The perfect addition to any outfit, and sure to put a smile on everyone's face!

Sizes 36 - 43

Show your angelic side with this magical Little Twin Stars bag! Kiki and Lala are flying along the front with a pastel rainbow and shimmering stars dotted all around, paired with fluffy faux fur and glitter-encrusted fabric! Can be carried either with the handle on top of the bag or with the useful detachable crossbody strap!

Live your kawaii fantasy in these adorable trainers! The chunky sole unit gives a super cute silhouette, and the panels of pastel blue, pink and green create a striking final effect! The heart on the side features a 3D mini Hello Kitty toy in a world of her own! Get all your nostalgia and cute in one pumped-up perfect package!

Sizes 36 - 41

Live your kawaii fantasy in these adorable trainers! The chunky sole unit gives a super cute silhouette, and the panels of pastel blue, pink and green create a striking final effect! The heart on the side features a 3D mini Hello Kitty toy in a world of her own! Get all your nostalgia and cute in one pumped-up perfect package!

Sizes 36 - 41

Live your kawaii fantasy in these adorable trainers! The chunky sole gives a super fierce silhouette, and the panels of patterned purple, iridescent pink and pastel yellow create a flash of rainbow cute! The heart on the side features a 3D mini Hello Kitty toy in a world of her own! Get all your nostalgia and cute in one pumped-up perfect package!

Sizes 36 - 41



Irregular Choice X Sanrio Halloween

Hold on to your witch hats! Our Hello Kitty & Friends Halloween collection is OUT NOW!

Whether you're crazy for Hello Kitty or batty for Kuromi, this creepy cute collab is for you!

Shop the collection here!

This pretty Hello Kitty high heel is simply spooktacular! Dripping with oodles of Halloween style, this concept heel features Hello Kitty dressed in a cute spooky outfit with a mini incy wincy spider dangling beside her. Applique bats fly around a big metallic jack o'lantern on a soft purple faux suede upper, with the most BOOtiful Hello Kitty ghost on the side in a sweet iridescent fabric.

Sizes 36-45

This pretty Hello Kitty high heel is simply spooktacular! Dripping with oodles of Halloween style, this concept heel features Hello Kitty dressed in a cute spooky outfit with a mini incy wincy spider dangling beside her. Applique bats fly around a big metallic jack o'lantern on a on a sparkling midnight silver glitter upper, with the most BOOtiful Hello Kitty ghost on the side in a sweet iridescent fabric.

Sizes 36-45

BOO! This bootiful Hello Kitty ghost multiway handbag is here to solve your daydream to nightmare accessory needs! With a faux fur fluffy front and glittery whiskers, and an iridescent reverse with Hello Kitty horror-rific embroidered text, this shoulder bag can transform into a cute backpack! Secured with a top zip, inside pockets, and lined with soft orange velveteen, this is the perfect spooky season party bag.

Say Hello to Witchy Kitty! Hello Kitty is dressed up as the cutest little witch on these chunky platform ankle boots, sweeping across the sky on her broomstick with her bat buddies in tow. Zip yourself into this comfy bejewelled pair, dressed in autumnal spooky-season tones of red, purple and black, all finished with a jack-o-lantern pumpkin design block heel and zig-zag details around the platform toe. Take Hello Kitty on your ultimate Halloween adventure in these platform boots!

Sizes 36-43

What's this? It's a cutesy and spooky Hello Kitty Halloween scarf! Kitty is all dressed up in fancy dress as a vampire, mummy and a zombie, surrounded by Kitty ghosts, bats and jolly orange jack o lantens. In a soft purple knit, with tickly-soft tassels and a Hello Kitty Halloween branded pumpkin label.

17 x 184cm

These pretty Hello Kitty mid heel pumps are all about creepy costumes! Get your rawr on in these sweet mary janes, decorated with Kitty herself in a cute black cat costume and trimmed with the iconic bow and a cutout pumpkin to the heel. These sweet shoes are sure to be your go-to spooky season style - time to buckle up and get in your fancy dress just like Hello Kitty herself!

Sizes 36-43

Hello Kitty is going pastel gothic! These kawaii super platform ankle boots are bringing back all the Y2K vibes one stomp at a time. A cutout Kitty cave within the heel is decorated with pastel skulls - truly the the coolest place to hang with Hello Kitty and her bat pals. This standout style is decorated with sparkling rainbow glitter and cute moon and stars cutouts. Stand tall, stand cute, and stand spooky with Hello Kitty in these ultimate mega platforms!

Sizes 36-43

Wrap up warm in this snuggly Hello Kitty knitted scarf! Kitty is striking lots of cute poses in pastel pink dungarees, surrounded by flowers, butterflies and sweet strawberries. All wrapped up on baby blue polkadot design, with supersoft pink tassels and a Hello Kitty Halloween pumpkin branded label.

These platform mary jane flats have the Little Twin Stars feeling a bit spooky this season! The pastel versions of these platforms were a fan-favourite instant sell-out in our first Sanrio collection, now you can grab the chance to get your hands on a Halloween version! Multicolour rainbow glitter covers the t-bar shoes, but Kiki and Lala are the stars of the show, along with their pumpkin and bat friends. Get kawaii this Halloween with these Kiki and Lala pastel platforms!

Sizes 36-43

These high heel biker-style platform boots are how Kuromi rocks and rolls! Kuromi is dressed up in kawaii-cute bat wings on the buckled front decals, ready to play a trick on you this scary season. The super high slender block heel and platform is decked out in a chunky spiked purple tread with pastel pink and purple details, and trimmed with Kuromi's pink skull design. It's time to get your pastel goth on with these Sanrio high heel ankle boots.

Sizes 36-43

A perfectly pretty purple purse, featuring cheeky Kuromi in her iconic jester outfit with cute halloweeny bat wings! Picked out in pink pom poms and black glitter, this sweet little cross body bag has a chunky pearly beaded top handle and adjustable optional shoulder strap. Fully lined in orange velveteen with internal pockets and a top zip to keep everything secure!

Take a peek at these cutesy Kuromi flatforms, decked with bows, skulls, hearts, and pompoms and Kuromi's sweet little face! These platform ankle boots have all the y2k feels, with fierce pink and purple detailing, heart shaped buckles and a big polkadot Kuromi bow on the ankle. Lace em up, stand tall, and get stomping!

Sizes 36-43

These adorable tights feature a print of Kuromi ready for halloween, on a background of purple and white polkadots, decorated with cutesy pink bows and Kuromi skulls.


Irregular Choice X Sanrio Christmas

Say HELLO to the cutest Christmas collab you’ve ever seen!

This exclusive mini collection was launched in December 2023 and featured four designs for all you festive fans!

Find your perfect gift for yourself to wear over the festive period to show your love for the kawaii queen Hello Kitty. Get ready to don your santa hat and feel like a star on top of the tree!

#ICHelloKittyXmas


These statement Hello Kitty snow globe wedge heels will have you twirling through the snow, and if you take a peek inside the soft flocked heel, you'll see Hello Kitty joining in as well! Wind up the music box in the heel to hear a joyful festive tune and see Hello Kitty twirling along to the music.

This cute festive handbag sees Kitty peeping through a super soft faux fur Christmas wreath, decorated with baubles, pompoms, mini candy canes, and trimmed with a sparkling red glitter bow! This round tartan bag has a top zip fastening, internal pockets, an adjustable extra shoulder strap and is finished in a bright festive red tartan.

These red velvet Kitty Kringle mid heels are wrapped up like a Christmas present, topped with a candy striped bow and candy cane for extra sweetness. Hello Kitty is also here, helping Santa out this year, bringing a sack of presents to give out to all her fans!

Feel cute in these adorably festive flat slip on shoes, featuring Hello Kitty dressed in a teeny Santa hat giving us all the Christmas feels! A perfect pairing for your Christmas day outfit, these ballet pumps are decked out in an all-over print featuring Hello Kitty and her friends.